BRIDGING DIGITAL CONVENIENCE AND PHYSICAL SENSORY ENGAGEMENT: A HUMAN-CENTRIC APPROACH TO PHYGITAL MARKETING IN THE CUSTOMER SERVICE JOURNEY - koreascholar

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BRIDGING DIGITAL CONVENIENCE AND PHYSICAL SENSORY ENGAGEMENT: A HUMAN-CENTRIC APPROACH TO PHYGITAL MARKETING IN THE CUSTOMER SERVICE JOURNEY

Saifeddin Alimamy

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442676

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.556-558

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Saifeddin Alimamy(Zayed University, UAE)

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