BUY NOW OR HOLD IT FIRST? THE IMPACT OF SCARCITY ON CONSUMER PURCHASES - koreascholar

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BUY NOW OR HOLD IT FIRST? THE IMPACT OF SCARCITY ON CONSUMER PURCHASES

Nuo Jiang, Kyungtag Lee

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442678

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.563

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Scarcity Fear of Missing Out In-store Hoarding Impulse Buying

저자

Nuo Jiang(Yeungnam University, South Korea)
Kyungtag Lee(Yeungnam University, South Korea)

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