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SERVITIZATION OF AI IN CONSUMER MARKETS: ADDRESSING EMOTIONAL NEEDS IN DIGITAL FITNESS

Ying Feng, Jun Hwa Cheah
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/442683
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.572
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
AI-Driven ServicesHuman-Agent InteractionPsychological ClosenessCo-presenceLonelinessConsumer Well-beingDigital Fitness
저자
  • Ying Feng(University of Southampton, UK)
  • Jun Hwa Cheah(University of East Anglia, UK)
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