IDENTIFYING THE MULTIDIMENSIONAL VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS - koreascholar

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IDENTIFYING THE MULTIDIMENSIONAL VALUES OF GEN Z CONSUMERS IN ADOPTING WEARABLE DEVICES: A COMPARISON BETWEEN USERS AND NON-USERS

Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442685

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.574-578

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Gen Z Multidimensional Values Wearables

저자

Ui-Jeen Yu(Illinois State University, USA)
Hanna Lee(North Carolina State University, USA)
Angie Lee(Auburn University, USA)
Jung-Hwan Kim(University of South Carolina, USA)

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