WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES - koreascholar

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WINNING CUSTOMER TRUST: A MODEL TO UNLOCK DATA SHARING FOR ENHANCED EXPERIENCES

Martha Rivera-Pesquera, José Antonio Lanzguerrero

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442687

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.580-584

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Hyper-personalization Data Sharing Perceived Intrusion WhatsApp Digital Receipts Customer Experience Post-sale Interactions Willingness to Share Data Trust Digital Commerce.

저자

Martha Rivera-Pesquera(IPADE Business School, Mexico)
José Antonio Lanzguerrero(IPADE Business School, Mexico)

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