ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION - koreascholar

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ENHANCING THE GROCERY CUSTOMER EXPERIENCE: THE ROLE OF TECHNOLOGY AND HUMAN INTERACTION

Monica Grosso, Giulia Miniero, Sandro Castaldo

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URLhttps://db.koreascholar.com/Article/Detail/442688

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.585

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Customer Journey Customer Experience Technology Latent Profile Analysis Finite Mixture Model

저자

Monica Grosso(EMLYON Business School, France)
Giulia Miniero(Università Statale di Milano, Italy)
Sandro Castaldo(Università Bocconi, Italy)

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