HOW MEMES CULTURE AND CELEBRITY EFFECTS EMPOWER THE VIRTUAL ART VALUE OF NFTs - koreascholar

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HOW MEMES CULTURE AND CELEBRITY EFFECTS EMPOWER THE VIRTUAL ART VALUE OF NFTs

Jiacheng Zhao, Jing Zhang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442692

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.589

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

NFTs Meme Culture Celebrity Effect Virtual Art Value Digital Asset Marketing

저자

Jing Zhang(Kookmin University, Republic of Korea)
Jiacheng Zhao(Kookmin University, Republic of Korea)

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