IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM - koreascholar

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IMPACT OF LUXURY BRAND VALUES ON PURCHASE INTENTION: SEGMENTING CUSTOMERS BASED ON INVOLVEMENT, NEED FOR STATUS AND COLLECTIVISM

Nuttapol Assarat, Theeranuch Pusaksrikit, Natee Srisomthavil

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URLhttps://db.koreascholar.com/Article/Detail/442694

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.595-599

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Brand Purchase Intention Involvement Need for Status Collectivism

저자

Natee Srisomthavil(Beiersdorf, Thailand)
Theeranuch Pusaksrikit(Chulalongkorn Business School, Thailand)
Nuttapol Assarat(Chulalongkorn Business School, Thailand)

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