FASHION BRAND COLLABORATIONS: EXPLORING THE DRIVERS OF CONSUMER EVALUATION - koreascholar

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FASHION BRAND COLLABORATIONS: EXPLORING THE DRIVERS OF CONSUMER EVALUATION

Valencia Lo, Min Teah, Isaac Cheah

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URLhttps://db.koreascholar.com/Article/Detail/442695

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.600

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion Brand Collaboration Perceived Brand Image Fit Perceived Authenticity Perceived Novelty Perceived Luxury

저자

Valencia Lo(Curtin University, Australia)
Min Teah(Curtin University, Australia)
Isaac Cheah(Curtin University, Australia)

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