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BALANCING LUXURY AND SUSTAINABILITY: THE ROLE OF AI INFLUENCER MESSAGING AND TRADE-OFF DISCOMFORT IN SHAPING ATTITUDE TOWARD BRAND

Qi Jiang, Joonheui Bae, Sang Chul Son, Kyung Hoon Kim
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/442698
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
pp.603-606
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Luxury Brands，Sustainability Messaging，AI Influencers，Trade-off Discomfort，Attitude toward Brands
저자
  • Qi Jiang(Changwon National University, Republic of Korea)
  • Joonheui Bae(The Hong Kong Polytechnic University, Hong Kong)
  • Sang Chul Son(Changwon National University, Republic of Korea)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)
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