DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS - koreascholar

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DO WEB3 METAVERSES PROVIDE GREATER VALUE TO CONSUMERS THAN WEB2? EXPERIMENTAL INSIGHTS

Elissar Toufaily, Saeedeh Rezaee Vessal

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URLhttps://db.koreascholar.com/Article/Detail/442699

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.607-608

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Web3 Perceived Ownership Symbolic Value Utilitarian Value Purchase Intention

저자

Saeedeh Rezaee Vessal(De Vinci Research Center, Pôle Universitaire Léonard De Vinci, France)
Elissar Toufaily(De Vinci Research Center, Pôle Universitaire Léonard De Vinci, France)

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