WHERE DO THEY VIRTUALLY STAND? CHARTING THE RISE AND REACH OF VIRTUAL INFLUENCERS THROUGH A META-NARRATIVE AND BIBLIOMETRIC ANALYSIS - koreascholar

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WHERE DO THEY VIRTUALLY STAND? CHARTING THE RISE AND REACH OF VIRTUAL INFLUENCERS THROUGH A META-NARRATIVE AND BIBLIOMETRIC ANALYSIS

Fanjue Liu, Xiaobei Chen

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442702

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.611

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Meta-narrative Virtual Influencer Bibliometric Analysis Communication

저자

Fanjue Liu(Shanghai Jiao Tong University, China)
Xiaobei Chen(University of Florida, United States)

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