IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES - koreascholar

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IMPACT OF GENERATIVE AI VIRTUAL FITTING SERVICES CHARACTERISTIC ON CONSUMER BEHAVIOR: MEDIATING ROLE OF TECHNOLOGY ACCEPTANCE AND EMOTIONAL RESPONSES

Eunyoung Park, Eunju Ko

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442703

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.612

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative AI Virtual Fitting Technology Acceptance Emotional Responses Consumer Behavior

저자

Eunju Ko(Yonsei University, Republic of Korea)
Eunyoung Park(Yonsei University, Republic of Korea)

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