FROM IRRITATION TO USAGE FREQUNENCY: EXPLORING THE ROLE OF ENAGEMENT IN LIVE COMMERCE - koreascholar

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FROM IRRITATION TO USAGE FREQUNENCY: EXPLORING THE ROLE OF ENAGEMENT IN LIVE COMMERCE

Songyuan WU, Miao MIAO

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442704

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.613

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Live Commerce Persuasion Knowledge Theory Customer Engagement Customer Behavior Digital Marketing Sales Approach

저자

Miao MIAO(Ritsumeikan University, Japan)
Songyuan WU(Ritsumeikan University, Japan)

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