THE IMPACT OF CHATBOT CHARACTER DESIGN ON CUSTOMER SATISFACTION - koreascholar

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THE IMPACT OF CHATBOT CHARACTER DESIGN ON CUSTOMER SATISFACTION

Yuumi Ogura, Xiuyan Yan, Hikaru Makino

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442706

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.616-617

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Chatbot Character Visual Cues Customer Satisfaction Service Recovery

저자

Hikaru Makino(Kindai University, Japan)
Xiuyan Yan(Hiroshima Shudo University, Japan)
Yuumi Ogura(Chukyo University, Japan)

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