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RELATIONS BETWEEN BRAND BETRAYAL, ANIMOSITY, AND REBOYCOTTS: MODERATING EFFECTS OF THE PERCEIVED SEVERITY OF CSI AND CONSUMER COSMOPOLITANISM
Ping Zhong, Changju Kim
- 언어ENG
- URLhttps://db.koreascholar.com/Article/Detail/442708
키워드
Consumer BoycottBrand BetrayalCorporate Social IrresponsibilityFashion IndustryAnimosityCosmopolitanism
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