RELATIONS BETWEEN BRAND BETRAYAL, ANIMOSITY, AND REBOYCOTTS: MODERATING EFFECTS OF THE PERCEIVED SEVERITY OF CSI AND CONSUMER COSMOPOLITANISM - koreascholar

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RELATIONS BETWEEN BRAND BETRAYAL, ANIMOSITY, AND REBOYCOTTS: MODERATING EFFECTS OF THE PERCEIVED SEVERITY OF CSI AND CONSUMER COSMOPOLITANISM

Ping Zhong, Changju Kim

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URLhttps://db.koreascholar.com/Article/Detail/442708

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.619-620

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Consumer Boycott Brand Betrayal Corporate Social Irresponsibility Fashion Industry Animosity Cosmopolitanism

저자

Changju Kim(Ritsumeikan University, Japan)
Ping Zhong(Ritsumeikan University, Japan)

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