THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE - koreascholar

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THE PERSONALITY OF LIVE MUSIC VENUES: DEVELOPING A MEASUREMENT SCALE

Pauline Malmy, Mathieu Alemany Oliver, Reynald Brion

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URLhttps://db.koreascholar.com/Article/Detail/442711

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.623

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Measurement Scale Live Music Venues Arts and Culture Management Brand and Place Personality

저자

Reynald Brion(TBS Business School, France)
Mathieu Alemany Oliver(TBS Business School, France)
Pauline Malmy(Fondation Cartier pour l’art contemporain, France)

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