THE IMPACT OF ONLINE TRAVEL PLATFORMS’ PRICE DISCRIMINATION ON TOURIST BEHAVIORS - koreascholar

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THE IMPACT OF ONLINE TRAVEL PLATFORMS’ PRICE DISCRIMINATION ON TOURIST BEHAVIORS

Yuan Wang, Leping You

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442713

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.626

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Price Discrimination Online Travel Platform Moral Identity Tourist Behavior Social Deprivation

저자

Leping You(Department of Culture and Tourism, East China Normal University, China)
Yuan Wang(Department of Culture and Tourism, East China Normal University, China)

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