PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW - koreascholar

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PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW

Shanshan Dai, Mengyang He, Jiashen Wang, Wenkai Zhang, Haixiang Guo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442715

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.631

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Protection Motivation Theory (PMT)Tourism Risk Perceived Threat Perceived Efficacy Protective Behavior

저자

Haixiang Guo(China University of Geosciences, China)
Wenkai Zhang(China University of Geosciences, China)
Jiashen Wang(China University of Geosciences, China)
Mengyang He(China University of Geosciences, China)
Shanshan Dai(China University of Geosciences, China)

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