ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS - koreascholar

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ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, José Antão Beltrão Moura, Evandro Costa, Eirini Bazaki, Vanissa Wanick

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442719

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.632-636

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion Personalisation Online retail Recommender Systems Intelligent Agents Large Language Models

저자

Vanissa Wanick(University of Southampton, UK)
Eirini Bazaki(University of Southampton, UK)
Evandro Costa(Federal University of Alagoas, Brazil)
José Antão Beltrão Moura(Federal University of Campina Grande, Brazil)
Roberio Santos(Federal University of Campina Grande, Brazil)

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