ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS - koreascholar

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ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, José Antão Beltrão Moura, Evandro Costa, Eirini Bazaki, Vanissa Wanick

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442719

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.632-636

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion PersonalisationOnline retailRecommender SystemsIntelligent AgentsLarge Language Models

저자

Roberio Santos(Federal University of Campina Grande, Brazil)
José Antão Beltrão Moura(Federal University of Campina Grande, Brazil)
Evandro Costa(Federal University of Alagoas, Brazil)
Eirini Bazaki(University of Southampton, UK)
Vanissa Wanick(University of Southampton, UK)

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