DOES FIRM SIZE MATTER? THE PERFORMANCE IMPLICATIONS OF CLICK-AND-COLLECT STRATEGY - koreascholar

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DOES FIRM SIZE MATTER? THE PERFORMANCE IMPLICATIONS OF CLICK-AND-COLLECT STRATEGY

Hui-ming Deanna Wang, Yinxing Li

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442720

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.637-640

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Click and Collect Digital Transformation Retail Performance Omnichannel Retail

저자

Hui-ming Deanna Wang(San Francisco State University, U.S.A.)
Yinxing Li(Tohoku University, Japan)

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