CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE - koreascholar

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CONSUMER PREFERENCE AND WILLINGNESS TO PAY MORE FOR TRACEABLE FOOD: AN AUSTRALIAN PERSPECTIVE

Isaac Cheah, Anwar Sadat Shimul, Elizabeth Jackson

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URLhttps://db.koreascholar.com/Article/Detail/442721

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.641-644

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Traceable Food Mixed-Method Approach Consumer Preference Willingness to Pay Australian Consumers

저자

Isaac Cheah(Curtin University, Australia)
Anwar Sadat Shimul(Curtin University, Australia)
Elizabeth Jackson(Curtin University, Australia)

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