FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT - koreascholar

논문 상세보기

FROM BIG DATA AND ARTIFICIAL INTELLIGENCE TO BUSINESS INTELLIGENCE AND ANALYTICS FOR ENHANCED KEY ACCOUNT MANAGEMENT: A DYNAMIC CAPABILITIES PERSPECTIVE IN AN EMERGING MARKET CONTEXT

Katerina Makri, Marios Theodosiou, Oluyomi Alarape, Christophe Rethore, Evangelia Katsikea

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442726

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.654

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Big Data Investments Artificial Intelligence Dynamic Capabilities Key Account Management Effectiveness

저자

Evangelia Katsikea(University of Loraine, France)
Christophe Rethore(University of Lorraine, France)
Oluyomi Alarape(Wragby Business Solutions & Technologies, Nigeria)
Marios Theodosiou(University of Cyprus, Cyprus)
Katerina Makri(University of Vienna, Austria)

같은 권호 다른 논문