BRIDGING STRATEGY EXECUTION: A GROWTH MAPPING FRAMEWORK FOR SME MARKETING AGILITY THROUGH BIG DATA ANALYTICS - koreascholar

논문 상세보기

BRIDGING STRATEGY EXECUTION: A GROWTH MAPPING FRAMEWORK FOR SME MARKETING AGILITY THROUGH BIG DATA ANALYTICS

William Walczak, Eric Li

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442727

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.655

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Growth Hacking Marketing Agility Big Data Analytics Small-and-Medium-Sized Enterprises (SMEs)

저자

Eric Li(University of British Columbia Okanagan, Canada)
William Walczak(University of British Columbia Okanagan, Canada)

같은 권호 다른 논문