THE APPLICATION OF INNOVATION DIFFUSION THEORY AND EXPERIMENTAL MARKETING STRATEGY IN THE ADOPTION OF AI-GENERATED TECHNOLOGY - koreascholar

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THE APPLICATION OF INNOVATION DIFFUSION THEORY AND EXPERIMENTAL MARKETING STRATEGY IN THE ADOPTION OF AI-GENERATED TECHNOLOGY

Tsui-Hsu (Tracy) Tsai, Michiko Miyamoto

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442728

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.656-660

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-Generated Technology Innovations Diffusion The Experimental Marketing Strategy Cross Country Analysis

저자

Tsui-Hsu (Tracy) Tsai(Takming University of Science and Technology, Taiwan)
Michiko Miyamoto(Nagasaki University, Japan)

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