THE INFLUENCE OF CONSUMER EVALUATIONS ON THE SUCCESS OF ATHLETE ENDORSEMENT STRATEGY - koreascholar

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THE INFLUENCE OF CONSUMER EVALUATIONS ON THE SUCCESS OF ATHLETE ENDORSEMENT STRATEGY

Chia-Lin Lee, Chi-Shan Lin

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442729

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.661-662

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Athlete Endorsement Consumer Evaluation Advertisement Brand Attitude Purchase Intention

저자

Chia-Lin Lee(National Taiwan University of Science and Technology, Taiwan)
Chi-Shan Lin(National Taiwan University of Science and Technology, Taiwan)

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