THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE - koreascholar

논문 상세보기

THE ROLE OF VALUE CO-CREATION AND AI TRANSFORMATION IN COOPETITION AND B2B FIRM'S PERFORMANCE

Woo Young Choi, Jae Hun Kim, Kyung Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442732

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.674

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Co-creation AI Transformation Coopetition B2B Firm

저자

Woo Young Choi(Changwon National University, Republic of Korea)
Jae Hun Kim(Changwon National University, Republic of Korea)
Kyung Hoon Kim(Changwon National University, Republic of Korea)

같은 권호 다른 논문