AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS - koreascholar

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AN EMPIRICAL INVESTIGATION OF ELECTRONIC WORD-OF-MOUTH (eWOM) ON CROSS-BORDER ONLINE PLATFORMS

Mai Kikumori, Ryuta Ishii, Zsófia Tóth

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442733

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.675

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Online Review International Marketing B2B Marketing

저자

Zsófia Tóth(Durham University, UK)
Ryuta Ishii(Ritsumeikan University, Japan)
Mai Kikumori(Ritsumeikan University, Japan)

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