MY HEART BEATS FOR GREEN OR DOES IT? THE MODERATING EFFECT OF STRESS ON SUSTAINABLE PURCHASES IN ONLINE FASHION STORES - koreascholar

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MY HEART BEATS FOR GREEN OR DOES IT? THE MODERATING EFFECT OF STRESS ON SUSTAINABLE PURCHASES IN ONLINE FASHION STORES

Hoffren Jyri, Holopainen Jani

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442736

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.679

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Consumer-Perceived Stress Sustainable Consumption Online Fashion Stores Elaboration Likelihood Model Impulsive Purchasing

저자

Holopainen Jani(University of Eastern Finland)
Hoffren Jyri(University of Eastern Finland)

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