CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN - koreascholar

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CROSS-NATIONAL COMPARISON OF HOW CONSUMERS REACT TO VIRTUAL TRY-ON TECHNOLOGY: THE CASE OF US AND TAIWAN

Tunmin (Catherine) Jai, Yu Ju (Rubie) Kao, Shan-Ying Shih

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URLhttps://db.koreascholar.com/Article/Detail/442737

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.680

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Metaverse Consumer Experience Luxury Brand Fantasy Promotion

저자

Tunmin (Catherine) Jai(Texas Tech University, USA)
Yu Ju (Rubie) Kao(Texas Tech University, USA)
Shan-Ying Shih(Fu Jen Catholic University, Taiwan)

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