RESEARCH ON THE INFLUENCING FACTORS AND MECHANISM OF USER STICKINESS IN THE METAVERSE - koreascholar

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RESEARCH ON THE INFLUENCING FACTORS AND MECHANISM OF USER STICKINESS IN THE METAVERSE

Xiaolei Yu, Jiangying Fu, Kyunghoon Kim

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URLhttps://db.koreascholar.com/Article/Detail/442739

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.682

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Metaverse Telepresence Perceived Ease of Use Sensory Experience Behavioral Experience User Stickiness

저자

Xiaolei Yu(Business School of Henan University, China)
Jiangying Fu(Business School of Henan University)
Kyunghoon Kim(Changwon National University, Republic of Korea)

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