ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS - koreascholar

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ADDING LARGE LANGUAGE MODELS FOR BETTER PERSONALIZATION OF FASHION ONLINE RETAIL RECOMMENDATIONS

Roberio Santos, Eirini Bazaki, Vanissa Wanick, Evandro de Barros Costa, José Antão Beltrão Moura

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URLhttps://db.koreascholar.com/Article/Detail/442740

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.683-687

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Fashion Personalisation Online Retail Recommender Systems Intelligent Agents Large Language Models

저자

Roberio Santos(Federal University of Campina Grande - UFCG, Brazil)
Eirini Bazaki(University of Southampton, United Kingdom)
Vanissa Wanick(University of Southampton, United Kingdom)
Evandro de Barros Costa(Federal University of Alagoas - UFAL, Brazil)
José Antão Beltrão Moura(Federal University of Campina Grande - UFCG, Brazil)

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