A STUDY ON THE DUAL-PATH IMPACT MECHANISM OF RECOMMENDATION SYSTEMS ON PURCHASE INTENTION: THE MEDIATING ROLE OF PERSONALIZED PERCEPTION AND ACCURACY PERCEPTION - koreascholar

논문 상세보기

A STUDY ON THE DUAL-PATH IMPACT MECHANISM OF RECOMMENDATION SYSTEMS ON PURCHASE INTENTION: THE MEDIATING ROLE OF PERSONALIZED PERCEPTION AND ACCURACY PERCEPTION

Feng Li, Sitong Liu, Huanzhang Wang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442741

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.688

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Recommendation System Consumer Purchase Intention Personalized Perception Perceived Recommendation Accuracy

저자

Huanzhang Wang(Jiangnan University, China)
Sitong Liu(Jiangnan University,China)
Feng Li(Jiangnan University, China)

같은 권호 다른 논문