A STUDY ON THE IMPACT MECHANISM OF AI SERVICE AGENTS ON CONSUMER SERVICE EXPERIENCE - koreascholar

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A STUDY ON THE IMPACT MECHANISM OF AI SERVICE AGENTS ON CONSUMER SERVICE EXPERIENCE

Feng Li, Rong Bu, Huanzhang Wang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442742

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.689

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI Service Agents Anthropomorphism Perceived Control Perceived Warmth

저자

Feng Li(Jiangnan University, China)
Rong Bu(Jiangnan University, China)
Huanzhang Wang(Jiangnan University, China)

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