GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING - koreascholar

논문 상세보기

GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING

Ser Zian Tan, Lin Yang, Wee Hong Loo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442743

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.690

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Green PrestigeSchadenfreudeAnti-egalitarianNegative Word-of-mouth

저자

Ser Zian Tan(Sunway University, Malaysia)
Lin Yang(University of Tasmania, Australia)
Wee Hong Loo(Sunway University, Malaysia)

같은 권호 다른 논문