EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM - koreascholar

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EFFECTS OF PERSONAL VALUES ON GREEN PURCHASE INTENTION: THE MODERATING ROLE OF GREEN ADVERTISING SKEPTICISM

Kyeongwon Kwon, Jaejin Lee, Cen Wang

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URLhttps://db.koreascholar.com/Article/Detail/442745

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.692

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Green Advertising Personal Values Green Advertising Skepticism Theory of Planned Behavior

저자

Kyeongwon Kwon(Auburn University at Montgomery, United States)
Jaejin Lee(Florida State University, United States)
Cen Wang(Shandong University, China)

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