THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION - koreascholar

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THE EFFECT OF EXPERIENCE IN PRODUCT HARM ON CONSUMER SUSTAINABLE CONSUMPTION

Sumin Kim, Hongwei He, Hoon Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442746

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.693-698

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Green Advertising Personal Values Green Advertising Skepticism Theory of Planned Behavior

저자

Sumin Kim(The University of Manchester, UK)
Hongwei He(The University of Manchester, UK)
Hoon Kim(Semyung University, South Korea)

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