THE FIT BETWEEN MESSAGE FRAMING AND ENVIRONMENTAL KNOWLEDGE IN GREEN ADVERTISING: THE MEDIATING ROLE OF PERCEIVED AUTHENTICITY - koreascholar

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THE FIT BETWEEN MESSAGE FRAMING AND ENVIRONMENTAL KNOWLEDGE IN GREEN ADVERTISING: THE MEDIATING ROLE OF PERCEIVED AUTHENTICITY

Jian Gao, Zhen Li

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URLhttps://db.koreascholar.com/Article/Detail/442748

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.700

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Message Framing Environmental Knowledge Green Advertising Effectiveness Authenticity Moderated Mediation Model

저자

Jian Gao(Zhejiang University of Finance and Economics, China)
Zhen Li(Kansai University, Japan)

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