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EVOLUTION OF CUSTOMER STRATEGIES IN THE OMNI-CHANNEL ERA: CAN WE REDUCE INFORMATION ASYMMETRY THROUGH DIGITALIZATION

Shinya Nakami, Changju Kim
  • 언어ENG
  • URLhttps://db.koreascholar.com/Article/Detail/442750
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Global Marketing Conference
2025 Global Marketing Conference at Hong Kong (2025.07)
p.704
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
키워드
Omni-ChannelCo-created ValueInformation AsymmetrySource CredibilityBrand EnthusiasmCustomer Citizenship Behavior
저자
  • Shinya Nakami(Kanagawa University, Japan)
  • Changju Kim(Ritsumeikan University, Japan)
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