EXPLORING GENERATIVE ARTIFICIAL INTELLIGENCE IN SERVICE INDUSTRIES: ADOPTION AND CUSTOMER ACCEPTANCE - koreascholar

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EXPLORING GENERATIVE ARTIFICIAL INTELLIGENCE IN SERVICE INDUSTRIES: ADOPTION AND CUSTOMER ACCEPTANCE

Jennifer Yee-Shan Chang, Jun-Hwa Cheah

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URLhttps://db.koreascholar.com/Article/Detail/442752

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.710-711

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Generative Artificial Intelligence (GAI)User Trust (Cognitive & Affective)Personalized Recommendations Service Industry Adoption PLS-SEM (SmartPLS 4)

저자

Jennifer Yee-Shan Chang(University of Esse, United Kingdom)
Jun-Hwa Cheah(University of East Anglia, United Kingdom)

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