IMPLICATIONS OF AI-DRIVEN PERSONALIZATION IN MARKETING: BIG DATA PERSPECTIVE - koreascholar

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IMPLICATIONS OF AI-DRIVEN PERSONALIZATION IN MARKETING: BIG DATA PERSPECTIVE

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URLhttps://db.koreascholar.com/Article/Detail/442753

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.712-713

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

저자

Jin-A Choi(Montclair State University, United States)

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