A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION - koreascholar

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A THEORY UNIFICATION AMONG DIFFUSION OF INNOVATION THEORY, TECHNOLOGY ACCEPTANCE MODEL, AND TECHNOLOGY READINESS INDEX IN GENERATIVE ARTIFICIAL INTELLIGENCE ADOPTION

Wooyang Kim, Qinglin Li, C. Anthony Di Benedetto, Donald A. Hantula

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442754

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.714

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Technology Diffusion and Adoption GAI DIT TAM TRI

저자

Donald A. Hantula(Temple University, USA)
C. Anthony Di Benedetto(Temple University, USA)
Qinglin Li(Honam University, South Korea)
Wooyang Kim(Minnesota State University - Moorhead, USA)

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