INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS - koreascholar

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INDOOR AIR QUALITY AS A POSITIVE SERVICE QUALITY SIGNAL IN HOTEL INDUSTRY: ITS PRELIMINARY TESTS AND POTENTIALS

Wooyang Kim, Howook (Sean) Chang

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442757

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.717

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Indoor Air Quality (IAQ)Carbon Dioxide (CO2)Sleep Quality Service-Dominant Logic Signaling Theory Framing Effect

저자

Howook (Sean) Chang(Florida International University, USA)
Wooyang Kim(Minnesota State University - Moorhead, USA)

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