STAYING OR LEAVING? RESOURCE REDEPLOYMENT AND REAL OPTIONS EFFECTS IN ACCELERATING OR MITIGATING FIRMS’ INTERNATIONAL MARKET EXIT DECISIONS - koreascholar

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STAYING OR LEAVING? RESOURCE REDEPLOYMENT AND REAL OPTIONS EFFECTS IN ACCELERATING OR MITIGATING FIRMS’ INTERNATIONAL MARKET EXIT DECISIONS

Katerina Boncheva, Nilay Bıçakcıoğlu-Peynirci, Robert E. Morgan, Matthew J. Robson, Mark Toon

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URLhttps://db.koreascholar.com/Article/Detail/442758

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.718-719

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Luxury Brands Sustainability Messaging AI Influencers Trade-off Discomfort Purchase Intentions

저자

Katerina Boncheva(Cardiff University, UK)
Nilay Bıçakcıoğlu-Peynirci(University of Sussex, UK)
Robert E. Morgan(Cardiff University, UK)
Matthew J. Robson(Cardiff University, UK)
Mark Toon(Cardiff University, UK)

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