MARKETING MIX MODELING REIMAGINED: LEVERAGING AI FOR DATA-DRIVEN DECISIONS - koreascholar

논문 상세보기

MARKETING MIX MODELING REIMAGINED: LEVERAGING AI FOR DATA-DRIVEN DECISIONS

Valeria Pentttinen, Johanna Frösén, Magnus Hultman

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442759

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
pp.720-721

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Marketing Mix Modeling Artificial Intelligence Data-Driven Decisions Fast-Moving Consumer Goods Marketing Efficiency and Effectiveness

저자

Valeria Pentttinen(Northern Illinois University, Finland)
Johanna Frösén(Aalto University, Finland)
Magnus Hultman(Brock University, Canada)

같은 권호 다른 논문