DIGITAL VULNERABILITY BY DESIGN: AI-DRIVEN RETAIL PLATFORMS AND THE CULTIVATION OF CONSUMER (SUB)CONSCIOUS DEPENDENCE - koreascholar

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DIGITAL VULNERABILITY BY DESIGN: AI-DRIVEN RETAIL PLATFORMS AND THE CULTIVATION OF CONSUMER (SUB)CONSCIOUS DEPENDENCE

Trathep Vanabriksha, Joel Lo Ribeiro, Kirk Plangger

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URLhttps://db.koreascholar.com/Article/Detail/442760

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.722

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

AI-Driven Retail Platforms Consumer Vulnerability Autonomy Erosion Behavioral Manipulation Resource Asymmetry

저자

Trathep Vanabriksha(King’s College London, UK)
Joel Lo Ribeiro(King’s College London, UK)
Kirk Plangger(King’s College London, UK)

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