REDEFINING MARKET POTENTIAL: DEFINITIONS, DIMENSIONS, AND INDEX PROPOSITION

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글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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저자

Alina Flores(Federal University of Rio Grande do Sul (UFRGS), Brazil)
Jaiany Trindade(Federal University of Rio Grande do Sul (UFRGS), Brazil)
Carla F. Silveira Netto(Pontifical Catholic University of Paraná (PUCPR), Brazil)
Vinicius Brei(Federal University of Rio Grande do Sul (UFRGS), Brazil and Massachusetts Institute of Technology (MIT), United States of America)

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