HOW DOES NEW PRODUCT PREANNOUNCEMENT SPECIFICITY SHAPE INVESTORS’ EXPECTATIONS?: THE ROLE OF CORPORATE GOVERNANCE - koreascholar

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HOW DOES NEW PRODUCT PREANNOUNCEMENT SPECIFICITY SHAPE INVESTORS’ EXPECTATIONS?: THE ROLE OF CORPORATE GOVERNANCE

Danbi Kim, Shijin Yoo

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442765

모든 회원에게 무료로 제공됩니다.

Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.732

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Marketing-finance Interface New Product Preannouncement Specificity Corporate Governance Event Study

저자

Shijin Yoo(Korea University Business School, Korea)
Danbi Kim(Korea University Business School, Korea)

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