PRODUCT DISCONTINUATION THROUGH AN RFM-BASED FRAMEWORK

논문 상세보기

모든 회원에게 무료로 제공됩니다.

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

저자

Rodrigo Heldt(Pontifical Catholic University of Rio Grande do Sul (PUCRS), Brazil)
Cleo Silveira(Federal University of Rio Grande do Sul (UFRGS), Brazil)
João Brito(Federal University of Rio Grande do Sul (UFRGS), Brazil)
Juliana Costa(Federal University of Rio Grande do Sul (UFRGS), Brazil)
Jaiany Rocha Trindade(Federal University of Rio Grande do Sul (UFRGS), Brazil)
Vinicius Brei(Federal University of Rio Grande do Sul (UFRGS), Brazil)
Fernando Luce(Federal University of Rio Grande do Sul (UFRGS), Brazil)

같은 권호 다른 논문