HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF? - koreascholar

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HOW AND WHEN DIGITAL SERVITIZATION PAYS OFF?

Sohee Jeong, Jae Wook Kim

언어ENG
URLhttps://db.koreascholar.com/Article/Detail/442767

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Global Marketing Conference

2025 Global Marketing Conference at Hong Kong (2025.07)
p.735

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

키워드

Digital Servitization Firm Performance Manufacturing TOE Framework

저자

Sohee Jeong(Korea University Business School, South Korea)
Jae Wook Kim(Korea University Business School, South Korea)

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